When choosing an analytics solution, make sure it has the “smarts” to help you determine what your plan is, what happened, why it happened, and what will happen next.
Poor data makes an impact. And a big impact at that. Masquerading under the guise of beautiful reports, poor data can instill a false sense of security. You need to trust your data, and be confident the decisions you’re making based on that data are the right ones.
Download the Big Cost of Big Data – Infographic, which highlights considerations on how to fix the problems that can undermine your analytics, and thus help build real confidence in your data.